The Pontiac 1966, which gained more curvaceous styling in this year with kicked-up rear fender lines for a "Coke-bottle" look. The GTO became a separate model series, rather than an optional performance package, with unique grille and tail lights, available as a pillared sports coupe, a hardtop sans pillars, or a convertible.New Strato bucket seats were introduced with higher and thinner seat backs and contoured cushions for added comfort.The instrument panel was redesigned and more integrated than in previous years.Also the GTO's dash was highlighted by walnut veneer trim.
Engine choices remained the same as the previous year.
Sales increased to 96,946,in 1966 the highest production figure for all GTO years. Although Pontiac had strenuously promoted the GTO in advertising as the "GTO Tiger," it had become known in the youth market as the "Goat."
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